Selected design work · Logan, Queensland

Design that has a job to do.

Campaign creative, print, big screen and web design for Queensland businesses. Everything on this page ran in the real world: posted and promoted, sent to a printer, mounted on a clubhouse TV, or published to a live domain.

Each piece is built to the client's brand and to the exact spec of where it lands, so it can be handed straight to a printer, a media buyer or a developer without a round of rework.

Pieces shown: 32from live campaigns
Client brands: 8golf, hospitality, trades, sport, travel
Disciplines: Social & paid creative, print, environmental screens, publications, web
Delivered as: Print ready PDF, 4K screen files, sized ad sets, live pages

Campaign & paid social

A campaign is designed once as a system, then produced in every placement it needs: feed, story, print and screen, all carrying the same idea.

09 pieces

Melbourne Cup Lunch social tile with gold trophy, watercolour florals and the Meadowbrook and Viridian logos together — Melbourne Cup Lunch *· Meadowbrook Golf Club × Viridian Advisory*
1:1 · 2160px · feed + event cover

Vertical story advert for the Melbourne Cup Lunch — Melbourne Cup, story cut *· Meadowbrook Golf Club*
9:16 · paid story placement

Father's Day bistro social tile with an overhead spread of pub meals above a navy panel — Father's Day at the Bistro *· Meadowbrook Golf Club*
1:1 · organic + paid · booking QR

Navy celebration tile with three circular photos of a greenkeeper receiving an industry award — Award celebration *· Meadowbrook Golf Club*
1:1 · three circle photo device

Padel Logan founding membership advert — Founding memberships *· Padel Logan*
4:5 · Meta ad · story cut also built

Padel Logan advert aimed at golf club members — Golf crossover ad *· Padel Logan*
4:5 · Meta ad · warm audience

Parmi day advert for the Meadowbrook Bistro — Parmi day *· Meadowbrook Bistro*
1:1 · ongoing offer set

Mini golf under lights advert — Mini golf under lights *· Meadowbrook Golf Club*
1:1 · ongoing offer set

Kids eat for twelve dollars story advert — Kids eat offer *· Meadowbrook Bistro*
9:16 · story placement

Print

Posters, invitations and member notices supplied as print ready PDF at 300 dpi, with the screen versions cut from the same artwork.

06 pieces

Father's Day A4 poster for the bistro — Father's Day poster *· Meadowbrook Bistro*
A4 + A3 sign · 300 dpi · print PDF

Golf Members' Padel Party invitation over a photo of floodlit padel courts — Golf Members' Padel Party *· Padel Logan*
A4 invitation · Meadowbrook and Padel Logan lockup

Courts opening member notice on white — Courts opening notice *· Padel Logan*
A4 · white edition for mono printing

Social play timetable with colour coded player levels — Social play timetable *· Padel Logan*
A4 wall chart · level colour ramp

Player level guide explaining padel ratings — Player level guide *· Padel Logan*
A4 · part of a four piece player pack

A4 event itinerary for an award celebration — Event itinerary *· Meadowbrook Golf Club*
A4 · table handout

Environmental & big screen

Artwork for screens people walk past: clubhouse televisions, a live auction display and the GPS tablets fitted to golf buggies, each drawn at native resolution for its panel.

06 pieces

Partner board for a PGA Legends Tour Pro-Am listing twenty three sponsor logos on white cards — Pro‑Am partner board *· Meadowbrook Golf Club, PGA Legends Tour*
3840 × 2160 · clubhouse TV · 23 partner logos rebuilt

Live auction screen for a signed Brisbane Broncos jersey — Live auction screen *· Meadowbrook Golf Club*
4K · signed jersey lot · run on the night

Melbourne Cup Lunch promotion designed for a wide clubhouse screen — Melbourne Cup clubhouse screen *· Meadowbrook Golf Club*
16:9 · 4K · same campaign as the social set

Wide screen award celebration graphic — Award celebration screen *· Meadowbrook Golf Club*
16:9 · 4K · clubhouse loop

Partner slide from a looping clubhouse presentation — Clubhouse loop slide *· Meadowbrook Golf Club*
16:9 · five slide rotation

Advertisement sized for a golf buggy GPS tablet — Buggy GPS advert *· Meadowbrook Golf Club*
1280 × 800 · Visage display inside the buggy

Brochures & publications

Documents that have to hold a reader and sell a price: tour brochures, course programmes and an internal strategy book built around real market data.

06 pieces

Golf tour brochure cover showing a coastal links green — Australia & New Zealand Top 100, cover *· Australian Golf Vacations*
A4 · 22 day escorted tour brochure

Inside page of the golf tour brochure — Top 100 itinerary pages *· Australian Golf Vacations*
A4 · daily itinerary · print + web PDF

US Masters tour options brochure — US Masters 2027 tour options *· Australian Golf Vacations*
A4 · brochure covering every package

Five day golf school brochure — Five day golf school *· Australian Golf Schools*
A4 · one of seven brochures

Cover of an internal offer strategy book — Evening Offer Book, cover *· Meadowbrook Golf Club*
A4 · 10 pages · internal strategy document

Page from the offer book showing a bar chart of competitor meal prices — Offer Book, market pages *· Meadowbrook Golf Club*
A4 · price survey across 20 venues, charted

Web & landing pages

Sites and campaign landing pages designed and built from scratch, mobile first, with the enquiry form and tracking wired in rather than bolted on.

05 pieces

Padel Logan home page with a large photograph of a court net — padellogan.com.au *· Padel Logan*
Full site · memberships, bookings, local SEO

Builder website home page with an enquiry form beside the headline — Son of the Sea Developments *· Brisbane renovations and decks*
Five page site · brand, copy and build

Air conditioning landing page with a quote form over a Brisbane skyline — Air conditioning campaign page *· Tasman Electrical*
Landing page · built to carry Google Ads traffic

Reel grinding business website — Queensland Reel Grinding *· turf machinery service*
Single page · price list, service area, quote

Service business launch offer page — Launch offer page *· SMC Digital*
Offer page · enquiry form that qualifies

How the work gets made

Brand system first

Each client gets a set of colours, type and layout rules that everything else is drawn from, so the tenth piece still looks like the first one.

Built to exact spec

Artwork is produced at the real size of its placement: 4K for the clubhouse panel, 300 dpi for the printer, 4:5 and 9:16 for the ad account.

One idea, every size

A campaign is designed once, then produced across feed, story, poster and screen in a single pass, which is why a full set arrives together rather than piecemeal.

Copy included

The words are written as part of the design, not dropped in afterwards, and the offer, the date and the way to book are always the things you read first.

Tell me what you need designed.

Send through the brief, the deadline and where the artwork has to end up. You will get a straight answer on whether it is a fit, what it costs and when it lands.

sean@smcdigital.com.au

Design · Web · Google & Meta Ads · smcdigital.com.au