Australian Golf Schools: a calendar that fills itself.
Ready to scale, stuck at a ceiling.
Australian Golf Schools was ready to grow, but previous marketing had hit a ceiling. Lead flow was inconsistent, interstate markets were underused and the quieter seasons hurt.
The goal wasn't more noise. It was a steadier calendar: consistent leads, higher value clients and less dependence on peak season.
A full funnel rebuild.
Google Ads built around players planning golf trips, catching demand from interstate markets.
Meta ads showcasing testimonials, value and urgency to turn interest into enquiries.
Email automations rebuilt to warm up cold leads and bring past enquiries back to book.
Clear landing pages that sold the experience instead of listing the schedule.
Booked months ahead.
Year on year, leads surged by more than 3,000 and clicks grew by almost 60,000, while the cost of each conversion dropped by $6.52 even as spend scaled up.
Bookings have never been more consistent. The calendar now fills months in advance, seasonal slowdowns bite less, and the school attracts higher value clients through its peak and shoulder seasons.
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