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// REPORTING AND STRATEGY

Know what your marketing returns.

Most reports tell you what happened. Ours tell you what you made. We report on profit, not platform metrics, and plan the next move with you every month.

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// WHAT'S INCLUDED

Numbers your accountant would recognise.

01

Profit Focused Dashboards

Revenue, spend, gross profit and contribution in one live view, updated as the month unfolds.

02

Break Even ROAS

We work out the return your margins actually require, set it as the line, and manage every campaign to it.

03

Marketing Share of Revenue

Spend tracked as a share of revenue, with flags when any month starts running hot.

04

Weekly Tracking

Spend and revenue tracked week by week, so surprises get caught in days rather than at month end.

05

Monthly Reviews

A proper sit down each month: what worked, what didn't and where the next dollar should go.

06

Budgets and Forecasting

Seasonal budgets planned ahead, so the big months are funded and the quiet ones aren't overspent.

// HOW IT WORKS

Set it, track it, act on it.

1
TARGETS

Set the Targets

Margins, break even return and growth goals agreed up front, so success has a number.

2
TRACK

Track Weekly

One live dashboard both of us look at. No surprises buried in a platform report.

3
REVIEW

Review Monthly

Decisions made on the numbers, documented, actioned and checked the following month.

// WHY IT MATTERS

ROAS without margins is just a number.

A 5x return can lose money and a 3x return can print it. It depends entirely on your margins. That's why every dashboard we build starts with your gross margin and works forward to the return you actually need.

See It In Practice →
1
live dashboard per client, shared and updated weekly
3
numbers we manage to: gross profit, contribution and break even return
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