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// REPORTING AND STRATEGY

Know what your marketing returns.

Most reports tell you what happened. Ours tell you what you made. We report on profit, not platform metrics, and plan the next move with you every month.

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// WHAT'S INCLUDED

Numbers your accountant would recognise.

01

Profit Focused Dashboards

Revenue, spend, gross profit and contribution in one live view, updated as the month unfolds.

02

Break Even ROAS

We work out the return your margins actually require, set it as the line, and manage every campaign to it.

03

Marketing Share of Revenue

Spend tracked as a share of revenue, with flags when any month starts running hot.

04

Weekly Tracking

Spend and revenue tracked week by week, so surprises get caught in days rather than at month end.

05

Monthly Reviews

A proper sit down each month: what worked, what didn't and where the next dollar should go.

06

Budgets and Forecasting

Seasonal budgets planned ahead, so the big months are funded and the quiet ones aren't overspent.

// THE APPROACH

Reporting that shows what your spend actually returned.

Most marketing reports are a wall of numbers that avoid the only question that matters: did this make money? We start from the opposite end. Clean tracking so every lead and sale is measured, then a plain report that ties your spend to the work it brought in.

Before any report means anything, the conversion tracking underneath it has to be right. That is the first thing we check and fix, because a dashboard built on broken tracking just hides the truth more convincingly. From there you get a clear monthly read and a strategy that adjusts to what the numbers are telling you.

Not sure what is working across Google and Meta? We help you choose where to put the next dollar, the same way we break it down in Google Ads or Meta Ads: where to start. Think your current setup might be off? Start with a free audit. We work with businesses across Brisbane and all of Australia.

// HOW IT WORKS

Set it, track it, act on it.

1
TARGETS

Set the Targets

Margins, break even return and growth goals agreed up front, so success has a number.

2
TRACK

Track Weekly

One live dashboard both of us look at. No surprises buried in a platform report.

3
REVIEW

Review Monthly

Decisions made on the numbers, documented, actioned and checked the following month.

// WHY IT MATTERS

ROAS without margins is just a number.

A 5x return can lose money and a 3x return can print it. It depends entirely on your margins. That's why every dashboard we build starts with your gross margin and works forward to the return you actually need.

See It In Practice →
1
live dashboard per client, shared and updated weekly
3
numbers we manage to: gross profit, contribution and break even return
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What did last month's marketing return?

If the answer takes longer than ten seconds to find, start here.

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// FAQ

Reporting and strategy, answered.

What is included in reporting and strategy?

Conversion tracking setup and checks, a clear monthly report on what every dollar returned, and a strategy that adjusts to the results. No vanity metrics, just what moved the number.

How often do I get a report?

Monthly as standard, with the dashboard available any time. For fast moving accounts we check in more often.

Do you set up the tracking?

Yes, and it is the first thing we do. Clean conversion tracking across your site and campaigns is the foundation everything else is built on.

What tools do you use?

Google Analytics, Google Tag Manager and the native platform reporting, pulled into one clear view so you are not logging into five dashboards.

How much does it cost?

It depends on the number of channels and how often you want to meet. Tell us your setup and we will quote it plainly.

Do you work with Brisbane businesses?

Yes, and across all of Australia, whether you run ads locally or nationally.

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