Fill the quiet sessions, not just the weekends.
We run Google and Meta ads for mini golf, driving ranges, padel courts, bowling and entertainment venues. Campaigns built around how people actually plan a day out, and scheduled against the sessions you need to fill.
Venues live and die by the calendar.
School holidays, weather, weekday troughs and session capacity all change what a campaign should be doing this week. Set-and-forget accounts ignore every one of them.
Session-Level Scheduling
Budget pushed at the sessions you actually need to fill. Quiet Tuesday afternoons get the offer; Saturday morning doesn't need paying for.
School Holiday Planning
Parents plan two to three weeks out and search about a week ahead. We build the audience early on Meta, then scale Google as the demand actually lands.
Multi-Product Venues
Mini golf, range, pro shop and bistro are different buyers with different budgets. One blended campaign hides which part of the venue is actually paying its way.
Weather and Seasonality
Outdoor venues lose days to weather and whole months to season. Budget planned against the real demand curve instead of spread evenly and wasted.
Groups and Functions
Birthdays, corporate groups and school bookings fill capacity in one transaction. Longer consideration, different keywords, worth their own campaign.
Conversion Tracking That's Real
A booking, a call or a session sold — never a page view. Optimising to page views teaches the platform to buy cheap traffic, and it's the most common fault we find in venue accounts.
Two platforms, two jobs.
A day out is rarely a searched decision. Meta plants the idea, Google catches it once someone starts looking for somewhere to go.
Catch the decided
"Mini golf near me" and "driving range open now" are people already leaving the house. Google's job is to be there with the right offer and a page that books.
Create the idea
Nobody searches for a school holiday activity they haven't thought of. Meta puts the venue in front of families and groups first, then brings back everyone who didn't book.
Before you ask.
How do you fill quiet weekday sessions?
Weekends and school holidays largely sell themselves. The work is in the quiet windows, so we run offer-led campaigns scheduled against your genuinely slow sessions rather than spending evenly across the week.
Does this work for walk-in venues, not just bookings?
Yes, but it has to be measured differently. Walk-in venues need store visit and call tracking rather than online booking conversions, otherwise campaigns look like they're doing nothing when they're actually driving foot traffic.
How far ahead should we advertise school holidays?
Parents start planning roughly two to three weeks out, and the searches spike about a week before. We build the audience early with Meta, then increase Google budget as the search demand arrives.
What should we track as a conversion?
A booking, a call or a session purchase — never a page view. Optimising to landing page views teaches the platform to buy cheap traffic instead of customers, and it's the single most common problem we find when we audit a venue account.
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