Meadowbrook Golf Club: midweek, filled.
Quiet midweeks and rising ad costs.
Meadowbrook needed more bookings for its mini golf course and driving range, especially through the quieter midweek periods. Corporate day bookings had gone stagnant at the same time.
To make it worse, ad costs were creeping up. More spend was buying fewer results, which is usually the sign of a structural problem rather than a budget problem.
Rebuilt from the ground up.
Rebuilt the Google Ads account around buying intent, capturing golfers and families already searching for somewhere to play.
Added smart Meta retargeting to bring interested visitors back until they booked.
Built landing pages tailored to each audience: families, casual players and corporate groups, each with its own offer and message.
Cut wasted spend continuously: excluding the wrong audiences, testing creative and moving budget to what converted.
More bookings on leaner spend.
Comparing year on year: conversions were up 178, clicks grew by more than 19,000 with higher engagement and lower bounce, and cost per click dropped 25%, from $1.10 to $0.82.
Meadowbrook now consistently fills mini golf slots and driving range bays even midweek. Cost per acquisition is down, return on ad spend is stronger than it has ever been, and the club gets more foot traffic from a leaner budget.
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