We researched 81 Australian golf clubs. 79 weren't advertising.
Nearly all of them have a Google listing. Nearly none are doing anything that fills a quiet Tuesday.
Being findable isn't being booked.
Your socials talk to members
The people following your page already play your course. That's member news, not new bookings.
Weekends hide the problem
Saturday sells itself, so the tee sheet looks fine. The money is in midweek, twilight and corporate days.
Nobody is bidding against you
Reaching a golfer near your course is remarkably cheap right now. That stops the moment clubs work it out.
We already do this in golf.
A club we work with week to week in Logan: paid campaigns plus the full creative set for their Pro-Am, from clubhouse screens to the printed draw.
Read the case study →
The account had hit a ceiling. We rebuilt it around golfers planning trips and pointed everything at pages that sold the experience.
Read the case study →What the free audit covers.
Sent within five business days.
Search visibility
What a golfer in your catchment sees, and which club turns up instead of you.
Competitor activity
Who nearby is advertising and what they're offering. Usually nobody, which is worth knowing.
Your booking flow
We book a round on your site from a phone and note every point a visitor would give up.
Google Business Profile
Categories, photos, booking link and reviews, checked against the clubs near you.
Two offers you could run
Written for your quiet windows, with the numbers behind them. Run them yourself if you like.
An honest verdict
Including whether paid advertising is worth it for your club at all.
A good fit if
- ✓Your midweek tee sheet has gaps
- ✓Membership is flat or slipping
- ✓You want more corporate and group days
- ✓Marketing is whoever has a spare hour
Probably not if
- —You're private with a waiting list
- —The tee sheet is full seven days a week
- —You want social posting and nothing else
- —There's no ad budget this year
Before you ask.
Is it really free?
Yes. It's a $1,500 piece of work that we charge for when a club comes to us directly, and it's free for clubs we approach. No invoice, no obligation. If you take the document and run the offers yourself, that's a fine outcome.
We're member-owned with a committee. Does that matter?
No, most clubs we work with are. The audit is written to be forwarded and read by a board, so you're not the one having to explain it.
What budget does a club need?
Most single-course clubs start between one and three thousand dollars a month in ad spend. We work backwards from your green fee and membership values, and if the maths doesn't support it we'll say so.
Are we locked into a contract?
No. Month to month, thirty days notice.
Do you work outside South East Queensland?
Yes, clubs Australia-wide and it all runs remotely. We're in Logan, so if you're near Brisbane we'll come and see the course.
Two clubs out of 81 have worked this out.
Being early is the whole advantage.
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